Exclusive Grooming Brands & B2B Distribution

The brands we represent and the brands we own define Barbieri Uniti.

Exclusive distribution is at the heart of our business. Our portfolio brings together brands for traditional shaving, beard care and professional grooming, represented exclusively in the territories listed below. We also own Mad Dog, Officina Artigiana and The Goodfellas’ smile, and distribute Omega’s ROMA and EVO series worldwide.

For barbers, hairdressers, physical and online retailers, retail chains and wholesalers, this means access to these brands through one B2B supplier, with product advice and dispatch from our warehouse in Italy. Orders start at €150 for every business category, calculated after discounts, excluding VAT and shipping.

Our exclusive distribution portfolio

We are the exclusive distributor for the following brands in the territories and channels specified. Select a brand to explore its catalogue.

UK refers to the United Kingdom. Benelux refers to Belgium, the Netherlands and Luxembourg.

Fonex Gummy: exclusive distribution in Italy

Barbieri Uniti is the exclusive distributor of Fonex Gummy in Italy. Retailers, online stores and wholesalers can contact our team about Fonex Gummy wholesale supply in Italy.

Brands we own

The following brands are owned by Barbieri Uniti:

Omega ROMA and EVO: worldwide distribution

Barbieri Uniti distributes the ROMA and EVO series by Omega worldwide.

OmegaROMA and EVO series · Worldwide

For retailers: build a distinctive grooming assortment

Source traditional shaving, beard care and men’s grooming brands for your store through one B2B account. Our exclusive portfolio and own brands give specialist shops a range of options for a first assortment and regular replenishment.

Explore the brand catalogues above, then tell us which brands and product families you want to carry. Include your store location and the customers you serve so that our team can help with product selection. After account approval, sign in to check your prices, availability and pack sizes.

Apply for a retail trade account or discuss your store’s assortment.

For online retailers: product data and order integration

Connect your online store’s purchasing process with Barbieri Uniti. Existing customers can request our product and order APIs to import catalogue information and send orders from their own systems.

Available product data includes images, SKU, EAN, brand, product titles and descriptions, carton quantities, weight and stock information. Your team or integration partner implements the connection to your platform.

Explore our product data and order API. If you are a new customer, apply for a trade account and include your website, destination country and the brands you want to sell.

For wholesalers: discuss your market and sales channel

Contact Barbieri Uniti about supplying your wholesale business with our exclusive and own brands. Our role differs by brand, territory and, in some cases, sales channel; the portfolio above identifies those distribution areas.

For a commercial enquiry, send your company details, destination country, sales channels, brands of interest and expected purchasing requirements. This lets our team assess the relevant assortment and account conditions. Wholesalers have the same €150 minimum order; the prices and discounts available are those assigned to the approved account.

Discuss a wholesale supply enquiry or apply for a wholesale account.

Build an assortment for your business

Our wider catalogue includes shaving and beard care products, hair care and styling, personal care, professional equipment and salon supplies. Explore the Brands directory to view the wider selection.

Whether you are opening a shop, expanding an existing assortment or replenishing products, contact [email protected] for help with product selection. Tell us about your business, your destination country and the brands you are interested in.

The distribution territories above describe our role for each brand. For the products available to your business and destination, check the catalogue after signing in or contact us.

Orders from €150 for every business category

The minimum order value is €150 for all customer categories, including barbers, retailers, retail chains and wholesalers.

The minimum is calculated on the total value of the products after discounts, excluding VAT and shipping charges.

Product prices are in euros and exclude VAT. Prices and available discounts may depend on the price list assigned to your account, the products selected and the quantities ordered. Review the prices and totals displayed for your account before placing an order.

A 1,500 m² warehouse in Italy

We prepare and dispatch orders from our 1,500 m² warehouse in Scanzorosciate, Italy.

After payment is received, our usual dispatch times are:

Parcel orders: generally dispatched the same working day.
Pallet orders: generally dispatched in two working days.

These are typical order preparation and dispatch times. The carrier’s transit time depends on the destination and service selected; customs clearance may also affect international deliveries.

Visit Worldwide Shipping for destination information. To see the shipping charge for your order, sign in, add your products and enter your complete delivery address.

How to start ordering

Purchases are reserved for business and professional use.

Register your business account. Provide your company, contact and billing details.
Wait for account approval. Our team reviews applications and may request further information to verify your business and tax details. You will receive an email when your registration has been approved.
Sign in and build your order. Select your products and quantities, check pack sizes and availability, and review the payment and delivery options shown at checkout.

For the rules governing purchases, see our Terms and Conditions.

Support after your order

For an existing order, email [email protected] or use the contact service in your account. Include your order number and the relevant product details so that we can assess your request.