Cella Milano Epic shaving soap Buongiorno al Sandalo 300ml

Cella Milano Epic shaving soap Buongiorno al Sandalo 300ml

Cella Milano Epic shaving soap Buongiorno al Sandalo 300ml is dedicated to those who are looking for traditional brush shaving with a strong line identity and all the historic value that the Cella name carries with it. Within the Epic project it can also be described as a cream soap, yet for the language of the store it naturally becomes a shaving soap, fully consistent with the long-standing catalogue grammar. This is not just a simple bowl shaving soap, however: it is a product created to bring into the daily routine a premium, sensory and highly recognizable experience, while keeping the Italian shaving ritual and the brush gesture at the center.

One of the most interesting aspects of this product is the way it combines tradition and a new premium range construction. The iconic Cella cream soap, for over a century in service of the professional barber, is presented here in a new salon bowl format to continue offering a shaving product linked to the best Italian tradition. Good lather is one of the key concepts behind this reference: its mechanical action makes razor passage easier, promotes blade glide and at the same time contributes to protection and comfort during the shave. For this reason the product is presented as soft as a cream and effective as a soap, with a consistent texture and a stable, high-yield lather.

From a practical standpoint, Cella Milano Epic shaving soap Buongiorno al Sandalo 300ml is intended for those who want satisfying loading, rich lather and a fuller shaving ritual. The 300ml format was designed specifically to enhance brush loading and the ritual side of shaving. Steam-bowl saponification and slow maturation at controlled temperature express a consolidated production know-how over time and reinforce the connection with the barber tradition from which Cella comes. This gives the product added value and strengthens its premium perception.

In terms of performance, this shaving soap was conceived to offer maximum glide on the skin and very high protection. The lather accompanies the blade and makes shaving easier, smoother and more comfortable, while the mechanical action of building the lather helps distribute the product and prepare the face. The result is skin that feels softer, fresher and more hydrated after shaving. This makes the reference interesting both for those who love traditional shaving as a complete ritual and for those looking for a premium product capable of elevating the quality of the everyday experience in front of the mirror.

The Buongiorno al Sandalo fragrance is a fundamental part of the product identity. It is a sensory journey through precious woods with original character, built around sandalwood and patchouli, with a woody, warm, sensual and enveloping trail. The olfactory pyramid unfolds through elemi, lemon, bergamot and petitgrain in the opening, orange blossom, jasmine, Turkish rose and cardamom in the heart, and sandalwood, tonka bean, patchouli, cedarwood and an oakmoss accord in the base. For an e-commerce product page this is very useful, because it helps explain that you are not choosing only a high-performing shaving soap, but also a precise olfactory atmosphere that feels warm, rich and distinctive.

Within the Cella Milano Epic project, this product perfectly represents the idea of accessible luxury grooming. The line is a luxury beauty experience for the men’s home beauty routine, built across five areas dedicated to men’s wellbeing: shaving care, beard care, skin care, hair care and fragrances. The positioning is clear: men at the center, personal care, Italian barber tradition, innovative formulas, sensory textures and refined packaging.

The way of using the product confirms its traditional and ritual nature. It should be used by wetting the brush, loading the soap, building the lather in a bowl and then applying it to the face. It is precisely this gesture that makes the reference so coherent with the Epic promise: a domestic routine inspired by the professional world and transformed into a high-quality personal experience.

How to use: for a soft and consistent lather, wet the brush, load the cream, build it in a bowl and then apply it to the face.

Ingredients: STEARIC ACID, COCOS NUCIFERA (COCONUT) OIL, AQUA (WATER), POTASSIUM HYDROXIDE, MYRISTIC ACID, GLYCERIN, SODIUM HYDROXIDE, POTASSIUM CARBONATE, OLEA EUROPAEA (OLIVE) FRUIT OIL, PARFUM (FRAGRANCE), PANTHENOL, LIMONENE, LINALOOL.

Made in Italy